About Us

Afschar Jewellery is a specialized jeweller from Germany. Founded in 1972 in Pforzheim, by Houchang Afschar, a fine jewellery setter from Teheran, and his German wife Anna, the family business has grown remarkably today. His son, Sascha and daughter Tannaz joined the business after completing their Design and International Business programs from reputed universities in Germany. For the Afschar family, designing jewellery is more than regular work; it is a work of art. The siblings add the required impetus to the expansion of the business, bringing with them the understanding of global trends and designs.

All pieces are manfuctared in our atelier in Pforzheim. Qualtiy Made in Germany.
Pforzheim in the Black Forest area of Germany is also called “Goldtown“, where many premium traditional jewellery manufacturers from Germany are located, including Chopard and Wellendorf. The place is also well known for its galvanic surface plating industry.

Every piece of jewellery at Afschar is manufactured in 750 gold and great care goes into every aspect of the process. Attention to detail is at the core of every breathtaking design crafted at Afschar Jewellery, which prides itself with the German perfection in designing and producing exquisite pieces of jewellery.

The essence of brand Afschar lies in its craftsmanship, perfected with a mix of Persian and European influence, which lead to a unique design language. Design ideas are derived from nature, fashion, voyages all over the world and the love for precious stones and art. Precious stones are calibrated and sourced from key pockets around the world. They are cut to precision and as per the demand in Sri Lanka and Thailand. With a strong sourcing network, precious stones like emeralds, sapphires and diamonds are also supplied to jewellery shops. Tsvaroites, Tanzanite, Amethyst and Topaz are also extensively used in seasonal collections. Timeless, unique masterpieces have been consistently created over the past decades, which today seamlessly blend into modern luxurious lifestyle.

The signature collection, NOIR, uses special rose cut calibrated diamonds, less than 2mm which are specially cut & crafted for Afschar Jewellery by experienced artisans. Currently, the team at Afschar pride themselves as being the only jeweller worldwide, to use this cut of diamonds. Mixed with coloured diamonds and precious stones, the black diamond NOIR collection is more sparkling than any other black diamond collection worldwide!

Afschar Jewellery is famed for taking exclusive orders for many large jewellery houses. A commendable project executed sometime ago, was for the popular car designer Kourosh Mansoori, where the team at Afschar intricately designed exclusive parts of a car with precious stones in gold surfaces. There is no surprise that well known German celebrities like Mrs Dagmar Kögel love the designs and jewellery.

Afschar Jewellery participates in well-known fairs & trunk shows across many countries. In the past, the jewellery has been displayed at the International Jewellery Show (London), JCK Las Vegas, International Jewellery (Moscow), Basel Show, & Ambiente Frankfurt. In early 2014, the jewellery was also exhibited at the Inhorgenta Munich Show.

With love and passion for everything ‘jewellery’, Afschar Jewellery can be seen at leading outlets across Germany, Austria & Switzerland.